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Keyword Research and Analysis

Keyword research is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. It’s my belief that the keyword phrase–the term that a searcher types into the search engine when they’re searching–can make or break an online business. Target the wrong keyword phrases and an online business is destined to fail.

How we plan for best SEM?

Through trial and error you will be able to see how SEM drives highly targeted visitors to your online exhibitions.

The following are the steps to a successful SEM plan:

How SEM is Distinguished from SEO?

SEM is the wider discipline that incorporates SEO. SEM includes both paid Search results (Adwords) and organic search results (SEO). SEM uses Adwords, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean Pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as Search Engine Optimization and Search Re-targeting.

Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

SEO for Images

Tips for Images SEO

Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.

There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images on the social web.

Why Twitter Kill Digg?

Over the last year I have gone from a complete sceptic to a vocal advocate of the fast growing micro-blogging service, Twitter. The reason for this conversion is directly related to how I have seen the Twitter service evolve from a distracting playground for narcissism to a powerful and authentic source of crowd-sourced news. At times over the last year, Twitter has arguably rivaled the biggest news and information portal sites in the industry. Further, I would argue that Twitter could soon do what Digg had promised and failed to do years ago, to democratize the news industry.

Why Twitter is better than Facebook?

Facebook has long dominated the social media world as the largest social network and Twitter has been the only real threat to its existence over the past few years. Both are similar yet very different in what they do and how they work. Facebook might be bigger than Twitter but I personally think that won't last because Twitter - in my humble opinion - is currently better. And if it's better and does everything that Facebook tries but fails to achieve, then surely Facebook is on its way out? Let's look at the reasons why I think Twitter is built to last in comparison to Facebook.

What is Search Engine Marketing?

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.